This is a twenty page direct mail marketing catalog produced for TCS World Travel’s Private Travel department.
The goal of this piece is to formally introduce TCS’ newly-formed Private Travel department and associated services to past-traveled guests of TCS World Travel private jet journeys. It also introduces the Founders Series to the same target audience. I chose to mail this catalog using first-class postage, guaranteeing a clean audit of our mailing list for the rest of the year’s mailings, eliminating erroneous records from our database through returned mail.
My role was to conceptualize, design, write, produce, pre-press, proof and press-check the finished piece. Additionally, I coordinated all components of the mailing with the help of a database coordinator. This included but was not limited to audience identification, mail dates, list acquisition, and approval of postage and postal services.
I worked closely with professional photographers, departmental leadership, executive directors and an in-house editor.
I used photography sourced from stock agencies and a worldwide network of travel photographers that I have cultivated throughout my years in the industry.
The catalog was printed and bound in Seattle by DCG One. DCG One also coordinated the mailing.
To develop and complete this project, I used a combination of pencil sketches, research, InDesign, Photoshop, Illustrator and MS Word during multiple rounds of proofing and design modification.